What do you think of Sonicbids? (projectopus.com)

I've been looking into SonicBids, an EPK (Electronic Press Kit) service for musicians. I found a lively discussion on use of the service here:

What do you think of Sonicbids? (projectopus.com)

What makes the discussion worthwhile is that someone from SonicBids chimed in and addressed concerns.

UPDATE: I've talked to a few bands about this and - well there is a lot of negative feelings from bands that have used the service. Not a great endorsement.