The Halo 3 Effect (businessweek.com)
The Halo 3 Effect (businessweek.com)
"Most of the hype over the Sept. 25 release of Halo 3 for Microsoft's (MSFT) Xbox 360 console has centered on the sales frenzy it will almost certainly inspire. But with all the fanfare over the title's blockbuster prospects, cutting-edge graphics, and twitch-fast gameplay, one factor has been largely overlooked: the game's radical embrace of social networking and user-generated content."
"Most of the hype over the Sept. 25 release of Halo 3 for Microsoft's (MSFT) Xbox 360 console has centered on the sales frenzy it will almost certainly inspire. But with all the fanfare over the title's blockbuster prospects, cutting-edge graphics, and twitch-fast gameplay, one factor has been largely overlooked: the game's radical embrace of social networking and user-generated content."

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